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La Riche Directions Plum Semi-Permanent Hair Color 100ml Tub
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Delivery
Standard UK Delivery·3–5 daysFREE
Next Day UK Delivery·1 day·Free over £35£1.99
EU Delivery·7–14 days£12.99
Worldwide Delivery·14–28 days£19.99
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About this item
Key Features
- Brand: La Riche Directions
- Shade: Plum (deep purple)
- Size: 100ml tub
- Formula: Semi-permanent cream with conditioning agents
- Usage: No developer required; mix with developer if desired (ratio 1:2) and apply to dry hair
- Longevity: Colour lasts up to six weeks and fades evenly
- Hair Type: Suitable for bleached or pre-lightened hair
- Vegan & Cruelty-Free
Specifications
- Directions: Apply to dry hair after mixing with developer as needed; leave for 30 minutes, rinse thoroughly. Avoid heat during processing.
- Care: Use aftercare products designed for colour-treated hair to protect and maintain vibrancy.
- Safety: For external use only. Avoid contact with eyes. Keep away from open flames or direct heat.
La Riche Directions Plum provides a bold, elegance-forward shade for vibrant, fade-resistant colour without harsh regrowth lines. Ready to use straight from the tub, the semi-permanent formula nourishes while delivering rich purple tones.
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