E45 Moisturising Lotion 500ml Dry Sensitive Skin Long-Lasting Hydration Daily

E45 Moisturising Lotion is a light, unperfumed daily moisturiser suitable for dry and sensitive skin. This 500 ml lotion provides long-lasting care for the entire body, including the face, leaving skin feeling soft and deeply hydrated throughout the day.

Key Features & Benefits

• Long-Lasting Hydration: Formulated for deep moisturisation that lasts throughout the day, helping skin retain moisture.
• For Dry & Sensitive Skin: A gentle, unperfumed daily moisturiser suitable for even sensitive skin.
• Dermatologically Tested: Formulated by skin care experts and clinically shown to protect skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking.
• Redness Reduction: Daily application can visibly reduce redness and improve the appearance of extremely dry and irritable skin within two weeks.
• Versatile Use: Can be used all over the body, including the face. May soothe minor skin discomforts like chilblains and frostbite.
• Gentle Formulation: Contains purified, hypoallergenic lanolin, known for its soothing and protective properties.
• Quick Absorption: Light formulation is quickly absorbed, leaving skin soft and supple.
• Family Friendly: Suitable for the whole family, including babies over 3 months old.
• Convenient Dispenser: Features a pump for easy and hygienic application.

About E45 Skincare

For over 60 years, E45 has been a trusted skincare expert for dry and itchy skin, and for conditions such as eczema, psoriasis, and ichthyosis. The brand focuses on quality everyday products that provide effective skin care, developed for various skin types and body areas, aiming to protect and maintain skin health. E45 demonstrates proven dermatological expertise dedicated to vulnerable dry skin.

E45 Cream was first introduced in 1952 in response to a customer request for a soothing and protective skin product. By 1963, medical professionals recognized the benefits of E45 cream for dry skin conditions. It became available in pharmacies and retail stores in 1980. The brand continues to develop products with patient skin health in mind, aiming to meet the needs of individuals and healthcare professionals by providing effective options for skincare routines.